These were a series of tests that delve into the power of surreptitious fusion of fiction and the real with the goal of truly immersive experiences, especially as they related to gameplay.


A focal point of this first test was the use of the browser and scripting techniques to replace existing news or content with relevant game or story related fictional content. The aim was to blur and blend fiction into one's own web navigating reality.


This experiment will lead into further explorations of clever techniques of subterfuge and sleight of hand with the goal being efficacy of immersion.


Download the abbreviated research paper.

Sites visited and hijacked for players:

  • New York Times
  • Huffington Post
  • Google Search
  • GE corporate site
  • NYU Educational website
  • Reddit

Click to see some screen captures of a story that took place over the New York Times main website.

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Initial reveal of fictitious story surrounding the infamous Birther movement
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Continuation of non-linear, interactive story-telling
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Continuation of non-linear, interactive story-telling
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Alternate endings help cement reality and immersive feel